ジーエルシーオーのインスタグラム(garrettleight) - 9月24日 07時58分

WHAT IS A LOOKBOOK? One of the things we focused on in 2013 was streamlining our media and evaluating what the question above really means. I tried to figure out what wholesale customers needed to see vs what end consumers should be seeing and how they should be seeing it. In the eyewear industry especially it feels like brands don't know how to organize their content and in the beginning I would say we didn't either. But, by paying attention and focusing on two words, simple and functional, we have developed a structure that I believe works and showcases our collection and lifestyle seamlessly. I'm excited to continue to build on these catalogues until there's stacks of these all in a similar but different uniform. #glco #lookbook #eyewear #spectacletwo

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