ジョンスメドレーのインスタグラム(johnsmedleyknitwear) - 11月30日 21時44分

For our new London retail window displays, we wanted to capture that festive feeling of a cosy Christmas. To achieve this, artist @emilyjulietstevens looked to our chunky winter knits for inspiration and played with illustrating a knitted texture, experimenting with scale, size, and proportion.

Head to the @ジョンスメドレー YouTube channel (via the link in our bio) to watch the full-length video by @jaegerfilm.

#christmas #jermynstreet #craftsmanship #johnsmedley

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