HYPEBEASTのインスタグラム(hypebeast) - 9月7日 04時19分

From helming his eponymous fashion label to newer endeavors like the creative entity, @led__studio, @heronpreston is showing no signs of letting up. Now the New York-based designer is expanding his reach as he has partnered with @H&M as its Creative Menswear Advisor.⁠
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With the new “long-term partnership” the fashion giant has plans to reinvigorate its men’s offering by bringing Preston’s signature streetwear vision into the fold. In the role, Preston is set to aid in the creative direction of H&M’s main menswear line alongside producing his own seasonal capsule collections. Specifically, Preston will reside over design advisory, special collections, talent curation and fashion innovation. The gambit of segments spans the fullest extent of creation, curation, collaborations and even environmental equitable circularity initiatives.⁠
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Heron Preston is set to release his debut 40-piece collection with H&M next year. Stay tuned for more details about this new long-term partnership.⁠
Photo: GettyImages

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