Bloomingdale'sのインスタグラム(bloomingdales) - 9月6日 06時40分


Our Big Brown Bag is turning the big 5-0! Did you know that it was designed by THE legendary Massimo Vignelli, whose work resides in the permanent collections of MoMA, The Met, and the Cooper Hewitt museum, just to name a few? The beloved bag first hit stores (and streets) in 1973. Impactful in its minimalism and sustainably made of kraft paper (long before it was en vogue), the Big Brown Bag remains one of the world’s most iconic shopping bags to this day. 🛍️ 🤎 🎉

To celebrate this milestone anniversary, we’d love to see your Brown Bags in the wild! Post a creative photo with the hashtag #bigbrownbag, then tag @Bloomingdale's for a chance to be featured on our feed.

And if you happen to be near our 59th Street flagship this Saturday, September 9, stop by for the Big Brown Bash! It’s a day filled with food, fun, exclusive new styles—and even some free gifts—throughout the store. 🤎


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