The GRAMMYsのインスタグラム(recordingacademy) - 7月16日 05時56分

🎶 K-pop evolves each year, but what makes it so enticing? And what awaits in the future?

🎤 Propelled by the Hallyu (or Korean Wave, the phenomenon driving international growth and popularity to the country’s cultural exports), K-pop has evolved from a niche genre to a global scene whose influence is felt in music, fashion, business, tech, and many other fields.

✨ At the link in our bio, read our roundtable discussion with several leaders and luminaries of the industry to discuss #KPop's current state, demystify some of its biggest misconceptions, and celebrate its magic.

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