HYPEBEASTのインスタグラム(hypebeast) - 7月11日 02時05分
@hypebeastuk: @チェルシーFC has gone sponsorless for the 2023/34 season.
Chelsea and @NIKE have just presented their new home jersey ahead of the 2023/24 season and it sees the club look back at its historic 1997/98 campaign.
As a season that was riddled with success for the Blues, Chelsea's 1997/98 campaign saw the club lift the UEFA Cup Winners’ Cup with the likes of Gianfranco Zola, Dennis Wise, Roberto Di Matteo, and many other club legends in the side.
The squad also won the League Cup and UEFA Super Cup at the start of the following season, with the club's former manager, Gianluca Vialli, at the helm.
this new Chelsea jersey references this historic era, with the new design featuring a selection of gold detailing -- including an iridescent crest -- that represents the prestige and glamour of the famous King's Road in the '90s.
Furthermore, the shirt also includes the lion roars on the shirt -- another symbol of Chelsea's prestige and history. And while Chelsea is enduring a slew of internal changes, including the start of a new era under its new manager, Mauricio Pochettino, the interior shirt detail still references its classic slogan: "Pride of London."
You can take a closer look at the new Chelsea jersey above and its available to shop via the club's webstore now.
Photo: Nike
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