Dazed Magazineのインスタグラム(dazed) - 6月12日 01時50分
Baby boomers are all conservative and selfish and unable to send an email unassisted; millennials are all lazy and entitled and obsessed with avocados. These are just a few of the totalising, reductive stereotypes about the generations that are often thrown about in the media, even if it’s clear that these generalisations simply aren’t true.
A new landmark global study from strategic communications consultancy BCW has even found that talk about gaping generational divides are usually overblown, and that “regardless of age, we are all primarily social, caring, safety-seekers”.
That said, the same study found Gen Z – born between 1997 and 2012 – stand out as valuing “power, achievement, hedonism and stimulation” more than other age groups. So, basically, we’re all power-hungry thrill-seekers.
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