Vogueのインスタグラム(voguemagazine) - 5月9日 21時15分

It was December 2018 when the last Victoria’s Secret Fashion Show aired on CBS. A year earlier, the show garnered a billion viewers worldwide, but its size and success had blinkered the company to both the cultural shifts being brought about by a born-online generation that demanded to see itself reflected in advertising and the upstart competitors who were building inclusion into their business plans. On an earnings call in November 2019, it was official: The Fashion Show was canceled.

In the years since, the company has undertaken a sweeping, ambitious rebrand, removing the architects of the original Fashion Show; swapping the Angels for a VS Collective that includes Megan Rapinoe, Priyanka Chopra Jonas, and Paloma Elsesser; and expanding its size range and developing the kind of products it had long neglected to make.

Now, in @ヴィクトリアズ・シークレット’s biggest and most visible move yet, the brand is reinventing its annual show. The brand will produce a feature-length documentary film set to premiere in September.

Tap the link in bio to learn more. Above @palomija, who will be in the upcoming show, appears in a recent Victoria’s Secret campaign.

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