Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Big food is going small.⁠ ⁠ Last fall, General Mills, Hostess and Frito-Lay unveiled mini versions of their iconic snacks and cereals, including pee-wee Trix, Twinkies, Ding Dongs and Doritos. The diminutive treats kept coming this year, with the debut of mini wafers from Hostess’s Voortman and McCain Foods’s bite-size mashed-potato puffs for restaurants.⁠ ⁠ The morsels are tapping into a consumer frenzy over all things tiny, according to food industry executives and innovation experts. Often aimed at consumers on the go, they are also, in many cases, bets by packaged-food giants that wee offerings can help stir up ample new interest in their decades-old products.⁠ ⁠ “With cereals that your parents and grandparents ate, having something about it that’s fun and fresh and new makes it relevant to a completely new group of consumers,” said Lynn Dornblaser, director of innovation and insight at market-research firm Mintel. “That’s gold if companies can make that work.”⁠ ⁠ Dan O’Leary, Hostess’s chief growth officer, said the snack company worked hard to come up with the perfect dimensions for its new Bouncers, aka golf-ball-size versions of its Twinkies, pictured here, and Ding Dongs and Donettes. “It’s about the ‘back seat of the minivan’ test,” said O’Leary. “If you’re handing something back in the car seat, you want it eaten, you don’t want it smeared and everywhere else.”⁠ ⁠ Bouncers that were too big couldn’t be eaten in two bites, a must for Hostess, O’Leary said. Too small, and the cake wouldn’t support the cream filling in the middle. “It really is kind of that Goldilocks moment,” he said.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ 📷: Kaiti Sullivan for @wsjphotos」4月23日 3時01分