Vogue Parisのインスタグラム(voguefrance) - 3月9日 22時05分

The @SimoneRocha_ x @H&M collaboration has been unveiled today in a creative digital presentation. Starring @カイア・ジョーダン・ガーバー and Helena Bonham Carter among many other actors, models and artists, the collection is being shown as an augmented reality pop-up book, activated by scanning the QR codes hidden in the images. ‘I’m delighted to be able to be able to show by collaboration with H&M in such an innovative way’ the designer said. ‘I hope that this digital event will inspire a moment of reflection on art, beauty, celebration and happiness.’ The collection will be available from March 11, so until then have a go scanning the codes for yourself and see more on Vogue.fr

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• H&M
• カイア・ジョーダン・ガーバー
• SimoneRocha_