CNBCのインスタグラム(cnbc) - 2月28日 04時01分
Target wants to give shoppers another reason to skip trips to the mall: It’s adding mini Apple stores to some locations, with more space devoted to iPhones and other popular gadgets.
The retailer announced that the shops will open in 17 Target stores this month, and it plans to expand to more locations in the fall. Target already sells Apple merchandise, but the shops will double the tech company’s footprint inside of each store, include more accessories and have staff with specialized training from Apple.
“When we have something that is uniquely compelling and different, whether it’s in the assortment, how the experience is brought together or service — which is a big component of what we are talking about with the Apple experience — it draws our guests in, which then drives traffic, and of course sales over time,” Target Chief Growth Officer Christina Hennington said.
Details at the link in bio.
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