Vogue Runwayのインスタグラム(voguerunway) - 12月6日 03時15分

An estimated 11 million pounds of underwear end up in United States landfills every day. @thebigfavorite is offering a circular solution: 100% cotton thongs, briefs, boxers, and T-shirts designed to be returned to the brand and recycled into new pairs. “It’s where good design and prioritizing the planet meet,” says founder @the_elturner. “That’s where I see the opportunity—by building this brand, we’re also building the experience of taking back garments, and changing people’s behavior with it.” Tap the link in bio for the full story.

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