アナログクロージングさんのインスタグラム写真 - (アナログクロージングInstagram)「100 days ago the world watched a police officer murder George Floyd. During Pride Month, June 2020, we watched our community open up about the LGBTQ experience in snowboarding. So many eye-opening moments and experiences are occurring, including conversations that we’ve needed to have for a long, long time.  The fact is: It’s time for Burton to take ownership of our part in this. It’s time for change on a national and global scale. And it’s time for Burton and snowboarding to grow the f*ck up.  Snowboarding’s history is known for being predominantly white, young, straight, male, fostering an exclusionary bro-centric culture, and full of personal accounts detailing the treatment of BIPOC, LGBTQ+, and other marginalized individuals. This is the reality, and progress has come too late, and too slow. We’ve seen amazing conversations happen over the course of this year as some incredibly brave members of our community have opened up about their experiences with support from leaders throughout the industry, including @torment_mag and @snowboardermag. It’s clear that our outdoor spaces, like our society, do not offer the same equity, opportunity, and safety to everyone.  Part of this is taking ownership of our own actions. As a brand, we’ve blown it. When it comes to supporting, including, representing, and even respecting BIPOC and members of the LGBTQ+ community and other marginalized groups, we’ve fallen short, again and again, missing the opportunities we had to make change. The next step is to stop talking and start getting shit done. We’re working to course correct both internally at Burton, and take on making change at the systemic level.  We’re committed to confronting systemic racism and increasing equity, representation, and inclusion for all people in our sport, our outdoor spaces, and our society.  We’ve outlined our action plan for you to review, and there’s a whole wave of actions still in progress that we’ll tell you all about over the next few months so that you can hold us accountable. Hit the link in our bio to dive in. Let’s show up for the people who need us today so that our community can become healthy and whole.」9月12日 23時00分 - burtonsnowboards

アナログクロージングのインスタグラム(burtonsnowboards) - 9月12日 23時00分


100 days ago the world watched a police officer murder George Floyd. During Pride Month, June 2020, we watched our community open up about the LGBTQ experience in snowboarding. So many eye-opening moments and experiences are occurring, including conversations that we’ve needed to have for a long, long time.

The fact is: It’s time for Burton to take ownership of our part in this. It’s time for change on a national and global scale. And it’s time for Burton and snowboarding to grow the f*ck up.

Snowboarding’s history is known for being predominantly white, young, straight, male, fostering an exclusionary bro-centric culture, and full of personal accounts detailing the treatment of BIPOC, LGBTQ+, and other marginalized individuals. This is the reality, and progress has come too late, and too slow. We’ve seen amazing conversations happen over the course of this year as some incredibly brave members of our community have opened up about their experiences with support from leaders throughout the industry, including @torment_mag and @snowboardermag. It’s clear that our outdoor spaces, like our society, do not offer the same equity, opportunity, and safety to everyone.

Part of this is taking ownership of our own actions. As a brand, we’ve blown it. When it comes to supporting, including, representing, and even respecting BIPOC and members of the LGBTQ+ community and other marginalized groups, we’ve fallen short, again and again, missing the opportunities we had to make change. The next step is to stop talking and start getting shit done. We’re working to course correct both internally at Burton, and take on making change at the systemic level.

We’re committed to confronting systemic racism and increasing equity, representation, and inclusion for all people in our sport, our outdoor spaces, and our society.

We’ve outlined our action plan for you to review, and there’s a whole wave of actions still in progress that we’ll tell you all about over the next few months so that you can hold us accountable. Hit the link in our bio to dive in. Let’s show up for the people who need us today so that our community can become healthy and whole.


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