ホカオネオネのインスタグラム(hoka) - 8月1日 01時20分
“This season, we approached bright colors as energetic pops that can be enjoyed all-year round. Deriving influence from 90s and early 2000s sport-style looks, these shades blend together to signal motion and playfulness. When applying this philosophy to the new Clifton 7, the design team was able to create varying looks for a wider range of athletes—with the lead colorways being no exception. Evolving green-blues, electric pinks, and blazing oranges give this shoe a personality all its own. The dominant navy color in both women’s and men’s grounds these fast-moving tones in a wearable, lively package.” - HOKA Footwear Designer Ryan Crouch (@ry_andrew) on the inspiration and rationale that goes into this year's color choices for the Clifton 7.
Which is your favorite HOKA colorway? #timetofly
Shoe design: @tommatic, @odileboy, @tbweightman
Color design: @rachelkainani, @ry_andrew
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