LVMHのインスタグラム(lvmh) - 7月30日 01時11分


Wherever you are, experience a special getaway with the Group and its Maisons.

We’re now taking you on a special trip back to the origins of the Serpent emblem in the creations of @ブルガリ with the first episode of our Timeless series on LVMH’s IGTV.

From its first iteration to its current reimagining, Serpenti has drawn attention to the Roman Jeweler’s incomparable creativity and savoir-faire.

Here captured is one of the latest creative interpretations of this symbol by Bvlgari with its “Mai Troppo” (“Never Too Much”) campaign starring @リリー・オルドリッジ and directed by @johanrenck: an ode to life revealing the tempting curves and shiny scales of the Serpent.

But why choose the Serpent as a symbol and source of inspiration?
Learn more with Timeless about the mythical story behind this iconic emblem.

#Bvlgari #MaiTroppo #Icon #NeverTooMuch #lilyaldridge
#Timeless #LVMH


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