レイニングチャンプのインスタグラム(reigningchamp) - 6月6日 09時49分


Black Lives Matter. As we have listened and reflected on what our role should be as a brand and manufacturer in Canada, our first reaction was that we are doing well. Our workforce in Vancouver, Toronto and Los Angeles is approximately 70% BIPOC, and through both Reigning Champ and wings+horns, we have supported groups that remove financial barriers preventing some children from playing organized sport, which we know to disproportionately affect young BIPOC, as well as groups that preserve natural spaces, the protection of which has long been considered to be intrinsically linked to social and economic justice. That was good, we thought. But it’s not good enough.⁣

None of those things matter without equality, empowerment and social justice for BIPOC populations. Period.⁣

To that end, we have decided to give to the Equal Justice Initiative in the USA, and Black Lives Matter Canada, starting today, and in a continued and ongoing capacity, as part of our permanent giving structure. Furthermore, we are committed to the continual assessment of our company culture, our workforce and our partners, to make sure we are championing voices, ideas and design work from a diverse range of people and backgrounds. This is not a temporary measure, or a timely band-aid, but the start of a systemic evolution we are proud to acknowledge and embark on, with you, our friends and family.⁣

Sincerely,⁣

Craig Atkinson


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