村上隆のインスタグラム(takashipom) - 5月15日 22時15分

For the past few years I have been making sneakers and clothing, and Yuichi Wakatsuki @wakamoon has been instrumental in coordinating my undertakings in this area. I feel quite indebted to him.
His wife has an accessory brand named Liquem @liquem.tokyo , which sells its products via Instagram Live once a week, and he told me the business was going extremely well. So I checked it out one day and saw her, under the pseudonym Wakasama @madoka.wakatsuki and hiding her face, introducing her various products. I found it really amusing and got intrigued, and that’s how we came to meet a year ago and started collaborating on a project.
The brand has continued to do exceedingly well: Last summer, they opened a store along a busy street of Asakusa, a huge tourist area in Tokyo, and, that being a smashing success, ended up opening a store even in Laforet Harajuku, a popular fashion mall. Then, however, came the COVID-19 pandemic, andd the mall has temporarily closed.
Any ordinary person would be discouraged by this turn of event, but not Wakasama. She has gone right on selling her products on Instagram. So we decided to go live on Instagram together the other day. And here’s the recording of it.

translation @tabi_the_fat

ココ数年、服やスニーカーを作っていますが、それらをコーディネーションしてくれている若月祐一さん　@wakamoon 。本当にお世話になってます。
で、その奥様が、リクエム　@liquem.tokyo と言う屋号でアクセサリーを制作していて、週に一回のInstagram放送で販売して、めちゃくちゃ好調なんですよぉ〜、と、話を聞いてて、試しにその放送を見てみると、ワカサマ @madoka.wakatsuki と言うニックネームで、顔を隠して商品紹介の放送をしていて、なんとも面白い事、やってるなぁ、と興味を持ってお会いしたのが一年前。で、コラボをし始めたんですけど、その後も好調すぎて、昨年の夏に東京の観光地浅草に路面店を出店して、其処も好調過ぎて　ついにラフォーレ原宿 @Laforet HARAJUKU にまで出店してしまうと言う成功ぶり、、、だったんですけど、コロナ禍で、ラフォーレは自粛閉店。で、普通なら落ち込むはずなのに流石のInstagramで販売していたワカサマ。一緒にインスタライブやりましょう！と先日放送しました。その映像のまとめがコレです。

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