Lacosteのインスタグラム(lacoste) - 4月23日 01時17分

The very first advertisement for the iconic L.12.12 polo.
Sourced from the ©Lacoste archives.
By the way, why L.12.12?
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L for Lacoste. 1 for the Petit Piqué fabric. 2 for the short sleeves. 12 for the number of prototypes it took to achieve the perfect style.

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