エルメスのインスタグラム(hermes) - 4月15日 21時00分

The story hidden in every orange box.

World War II was nearly over, wartime shortages were not. The box that defined Hermès elegance was no longer available: no gold-trimmed cream or beige anywhere. The only choice left? Orange, the color nobody wanted. Faced with that or nothing, the orange Hermès box was born. And with it a new symbol of elegance. The warm tone and grainy texture reflect the house’s leather heritage. Made vibrant with 1960s exuberance, our new look was complete.

#iconicbyaccident
#innovationinthemaking
#evolutionoforange

#OrangeBox
#Hermes

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