Miu Miuのインスタグラム(miumiu) - 1月22日 00時33分
Imagine an artists’ colony. The colony is all female. The claustrophobic dramas of this colony take place within a sprawling, labyrinthine property; part stage set, part installation, part gallery, part home. Here, the events are hinted at, intimated and obliquely observed in the #MiuMiuSS20 campaign.
The mythology of the artists’ colony and its place within the past, present and future, is conjured at the Casa Corberó. Built by the Catalan artist Xavier Corberó, situated in Esplugues, close to the outskirts of Barcelona, his ‘casa sublim’ is characterised by elaborate, playful forms that still adhere to a certain strictness, discipline and utility.
These notions are reflected in the Spring Summer #MiuMiu collection itself, where creative freedom and expression – at times spattered and hand-painted, with mismatched buttons, ‘collaged’ ruffles, done and yet undone – is contrasted with the discipline of form, silhouette and utility found in the examples of workwear and the uniform, motifs #MiucciaPrada turns to once again. Here it is ‘woman’s work’ that is reflected, both domestic and artistic, in the shape of pinafores, aprons and overalls.
The juxtapositions found in the composition, process and dialogue of the collection, are echoed in the way the campaign itself is built. Utilising multiple, contrasting viewpoints and styles, still and moving imagery, black and white and vivid colour, ultimately female and male gazes are contrasted and compared as well as notions of subject and object. @LizCollinsPhotographer and @LynetteGarland’s photographic viewpoints are collaged with @CallThis_Number’s (@Steve__Mackey & @DouglasHartFilm) and @RobbieMailerHowat’s videography and stills.
Art Direction & Styling by #KatieGrand (@KEGrand).
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2020/1/22
