HYPEBEASTのインスタグラム(hypebeast) - 11月25日 11時37分


#hypeflix: From movies to TV, @warnerbrosentertainment has remained one of the titans of the entertainment industry and member of the “Big Five” film studios since its establishment in the 1920s. However, with such an expansive portfolio of titles, one of the company’s biggest challenges consisted of maintaining a cohesive brand identity on the big and small screens. Its signature blue and gold shield logo had not been updated since 1993 and was difficult to fit across newer forms of media like streaming platforms. The studio decided to team up with design firm @pentagramdesign to modernize the logo and make it more adaptable across its versatile properties. Warner Bros. Chair and CEO Ann Sarnoff celebrated the launch of the new logo last week by unveiling the studio’s rebranded water tower. The new shield logo will be implemented onto screens in early 2020⁠⠀
Video: Pentagram


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