プレミアータのインスタグラム(premiataofficial) - 9月26日 21時36分

#PremiataOutliers #Episode38 “When I face a new challenge I just sit and try to find the solution. I realize I could read instructions written by well-known marketing professionals, but it seems more interesting to invent it by myself”. @k_tumanova, co- founder of @birdiemoscow, did it in a fun and simple way: before Birdie was launched in 2013, the hairdressing salons in Moscow were very glamorous and didn’t satisfy the new generation of young women who wanted to look beautiful and natural at the same time. Birdie set a new trend: they are friendly, flexible and speak the same language as their customers. “We made a business for people like us so it’s much easier to create something new as we’re the part of the audience and we don’t need to collect any additional statistic data. We joke that it’s a business process for lazy people! But I think there's only one right way to do it: do it for yourself”.

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