TIME Magazineのインスタグラム(time) - 9月19日 23時16分

Halving cigarette-smoking rates since the 1960s remains one of #America’s biggest public-health triumphs, even though smoking—which is responsible for more than 480,000 deaths annually—remains the leading cause of preventable death in the U.S. #Teen cigarette smoking, too, had seen historic declines in recent years. Now, that hard-won success may be in peril. E-cigs had been on the market for almost a decade before Juul—competitors today include Blu and NJOY—though none had really taken off. Juul Co-founders James Monsees, 39, and Adam Bowen, 44, didn’t set out to create America’s most hated #startup. As graduate students in product design at Stanford 14 years ago, they dreamed up the device that would disrupt a global industry and become a status symbol for many young people. Juul, which made an estimated $1.27 billion during the first half of this year, sold 2.2 million devices in 2016, its first full year on the market, and 16.2 million the year after, according to CDC data. Its empire, writes Jamie Ducharme, has always been built on asking forgiveness rather than permission. Read more at the link in bio. Photographs by @chrismaggio for TIME

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