TIME Magazineのインスタグラム(time) - 8月25日 00時49分

@itsjojosiwa, 16, has spaghetti blond hair and a voice like a wooden roller-coaster track—fun, but rough, with unexpected undulations. She began her rise to fame around 2015 as a hammy preteen with a machinating mom on the Lifetime reality TV series @dancemomstv. Since then, a talent deal with @nickelodeon has crowned her as #America’s most famous children’s entertainer—a singular star with more spunk than Shirley Temple and the merchandizing power of both Olsen twins. Arguably, writes @jamielaurenkeiles, Siwa’s main career is as a singer, though what sets her apart from the child stars before is the relative equanimity of her pursuits, and the way they’ve been stitched together to perpetuate one another, using her online presence as a thread. On YouTube, Siwa has 10 million subscribers, mostly grade-school kids and preteen girls who listen to her #music, consume her lifestyle content and beg for the hundreds—thousands?—of products that are featured throughout both. While other child stars were not girl, not yet woman, Siwa made it clear: She was both girl and brand. Read more at the link in bio. Photograph by Charlotte Rutherford (@charlie__chops) for TIME

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