HYPEBEASTのインスタグラム(hypebeast) - 8月21日 13時17分

@hypebeaststyle: @adidas Originals and @ファレル・ウィリアムス have come together again for a new campaign and collection. Titled “Now Is Her Time,” the new capsule is designed to champion women’s rights, and features unisex apparel and footwear. Click the link in the bio for a more detailed look at the collection. The full “Now Is Her Time” collection is set to release on August 31 at adidas flagship stores and adidas.com.⁠
Photo: adidas

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__alexotoole @jonnyboyakajr_ you’re right. But a Chinese person isn’t saying hey that’s not a Chinese person in that shirt I’m not gunna buy it. You use the product to market not the person in the product. If they don’t like it they won’t buy it. Has nothing to do with who’s wearing it in the photo. And it shouldn’t. Just tired of every company pushing it so hard. Like we get it you’re not racist.

__alexotoole @jonnyboyakajr_ my point is they make everything inclusive all the time now. Like you can’t do a campaign unless you got a black dude a Chinese lady and a pregnant white chick. Like gimme a break. Just make stuff cool. It’s always gotta be politically correct anymore.

mistahrobinson Wow, people are really triggered over something Pharrell has been leading with for years like it was an all of a sudden/marketing ploy Adidas is now falling in line with lol Just go buy some good looking clothes.

theparked_car @eyetried I mean it's not rights it's just stuff like equal pay and what not, don't try to say it don't exist when there's studies that have proven that on average women make less in the work place.

__alexotoole @knsquared it’s obviously not bad to be inclusive. But I’m tired of them forcing every race into their campaigns so that they don’t get hate from the public. It’s annoying.

jonnyboyakajr_ @__alexotoole that's where U are wrong....Inclusivity isnt about being "Politically correct". Inclusivity is about Marketing to ALL & not just Chinese ppl or White ppl

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