スージー・ロウのインスタグラム(susiebubble) - 8月12日 23時31分

The latest @cphfw has just been and gone and at times felt like the COMICON of rarebreed influencers. Hashtag Bottega etc

But beneath that well groomed surface is a fashion week punching above its weight, as the sole Scandi fashion week and its roster of sizeable contemporary brands. I say punching because of the way how brands there are able to showcase sustainable measures in both subtle and overt ways, which can and should be adopted across the industry at large

Piecemeal action shouldn’t be looked down upon. The more we keep nitpicking and naysaying, the more brands become averse to positive action and thus the less is done.
Instead we should commend the make-good solutions, however big or small that are coming to the fore

Was pleasantly surprised to find a CO2 compensation certificate from @ガンニ as they seek to reduce and neutralise its carbon footprint. In partnership with accredited partner CEMAsys, they are basically buying carbon credits that go towards UN approved carbon efficient social projects. It’s effectively a self imposed carbon tax. To declare that our press trip was carbon compensated is pretty ballsy on Ganni’s part but it definitely is an option that should be explored by brands and their never ending cycle of press trips, cruise shows and events.
On a less dramatic and more tangible scale their #GanniDoubleLove pop-up featured pieces made out of past season stock, upcycled by the studio

Also yay to upcycled sets and reusable water bottles at @holzweiler (if you have ever been backstage at a show and seen the amount of mini plastic water bottles that are consumed 😱

Yay to sustainable showpieces a la @stinegoyastudio as a continuation of last season that featured in a very exuberant Pose-inspired House of Goya show

Yay to mentions of pineapple fibres, peace silk, faux furs that use sea plastics and recycled polyesters that are fast becoming normal lexicon

Nay to thinking that the fashion industry can solve everything by itself or that it should be guilted into not existing at all in its entirety

[BIHAKUEN]UVシールド(UVShield)

robbyodobi Nay to scandal... nay to anarchy... ❤️... you know susie that darth vader stuff? I uh... a friends son (first time seeing) a niece a nephew2-4.. my little step brothers over the age of 8... a lot of children.. any i get to know call me dad. Sigh. I always discouraged it. But some adults opinions are "you dont have any children no idea how to be a parent. I may never have any. But i decided today. I am not going to discourage children from seeing me as a father figure. I remembered my momma telling me. I can hide under a rock. I'm still going to stand out. I realized today what she meant. I did not notice my mother was getting old. I'm going to try to be a better example. Miss Lau... don't hide away from the children with your castle walls and firm decrees forever. You have a memorable guise.

getseasoned That last sentence. 🙌🏻 It’s so hard for consumers to make the right choices, because there is a ton of sneaky marketing and large, unethical brands jumping on the sustainability bandwagon. The reason I love Ganni is because they may not be perfect, but they have always been transparent (to my knowledge) and they are trying to do better. Fashion is not going anywhere, and it is not solely responsible for global warming, nor are the people who rely on the industry to put food on the table. It’s inspiring to see what’s happening at @cphfw and I hope it sets off a ripple effect. ps: where is that recycled faux fur to be found? 🤔👌🏻

annabelledhanani Yes!!👏👏👏 ALL brands need to be more sustainable/earth conscious. Climate change has started a clock that is ticking. I love hearing (and buying) about brands who take sustainability seriously. Seeing the experimentation from brands who recognize this issue gives me hope. I can see that Ganni’s certificate may have been seen as dramatic - but it should serve as a wake up call to everyone. 🙌 thank you to the brands who have taken a stand trying to be better, and thank you Susie for writing about it and giving them more visibility.💕

ajabarber I think piecemeal would be okay if we all didn’t all know climate change were a ticking clock. But it is. And we should all want to be better so that ... we can survivor. People tell brands and the industry what they want to see and if things don’t change, folks take their money away (ex: Dolce and Gabbana). It’s the same with ethics and sustainability. Public opinion on the industry as a whole is changing. And the brands that listen and act will be the victors.

robbyodobi @susiebubble why can't you get mad at me like that? Sooo cute! It is like a newspaper article where the writer is blatantly disgusted and the editor did not bother to read it before publishing it 😂

daisytennant Hi I am writing from NBC News' Today Show. Please can you follow me back so I can DM you about an urgent press enquiry? Or email me at [email protected] Thanks

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