タイメックスのインスタグラム(timex) - 6月25日 23時01分

Each American Documents watch is carefully assembled at #Timex headquarters in Middlebury, Connecticut using modern American materials and traditional techniques paired with a high-quality Swiss movement. #madeinamerica
⌚: Document No. 001 | #TimexAmericanDocuments | TW2R82700

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andrew.arbiterofdarkness Well Timex, I just want to say I own about 20 vintage and modern timexes, comprising the largest brand in my 85 watch collection. Aside from Seiko, you're the only brand I actively collect. I want to love this watch, but there are a few issues. First being that it's quartz, which isn't inherently bad, but for a frankly cheap brand like Timex to be marketing a watch 5-10 times more expensive than most of the watches on your lineup, you're really marketing to the fans like me. Joe Blow who just needs a watch would never buy this over a Citizen or Seiko that's not even $150. And as a collector, I can't bring myself to spend $500 on anything that's quartz, really. Despite likely being an ETA or something along those lines, at the end of the day, the movement costs around $50. I love the styling and I love that it's American made, as a proud supporter of American products. But that simple fact doesn't justify the price tag. Your Marlins that you recently re-released I'm super excited about! I'm so glad y'all did that! But even those, with a hand winding movement, are only $200ish. Despite being cheaper movements and not American made, that's a somewhat reasonable price. Then we get this, with an undesirable movement whose only true collector's appeal is its styling and being American made. We don't care about the movement if this is the price we have to pay for it, Timex. Put in a swiss manual wind and I'd gladly pay around $400 for this though.

timex @andrew.arbiterofdarkness we understand your concerns and really take them to heart. We’ve received a lot of great feedback, similar to yours, and we’re excited about our American-made journey ahead. We are passionate about bringing watchmaking back home to the US, a craft that has been gone for far too long. Our American Documents watches are more than just assembled in the USA. The case is forged in American steel, the strap is made from American hides, the brass, hands and internal gaskets are all made in America sourced from American craftsmen. It all comes together in our Connecticut HQ, just seven miles from our original 1854 clock factory. While we understand that some may disagree with the movement we chose and that this isn't in everyone's price range, we hope you can appreciate the dedication and craftsmanship that went into these watches. p.s. that sounds like an impressive watch collection! We’d love to see some of our timepieces that you’ve collected.

yekanwest @paulguren Timex is turning into a fashion watch company. $500 for a quartz movement regardless of where it comes from, is a rip off. You pay premium prices for mechanical watches because of the incredible craftsmanship and engineering. In a quartz watch, at least basic ones like this, there is very little involved. The only reason they are charging a premium price for this is because of the part's source. It is a scam because it is overpriced for what it is, when you could get amazing mechanical watches for the same price and even less. Just because it's an expensive watch, doesn't mean it is worth it, and if it's a scam, it's a scam. It is not dismissing the entire history and industry of horology.

nephron14 @yekanwest if we go by the logic of actual value, then the entire world is a scam, and by that logic, any profit is “illegal.” People buy items, from toilet paper to cars, at a markup because each individual sees their own value in it. Take a toothbrush for example...has way more “value” to someone who has teeth than to someone who doesn’t. Who do you think would pay more for one? You’re just sour because you’re probably jealous and trying to justify the 8 dollar timepiece on your wrist (which isn’t a bad thing if that is what you VALUE). Some people like the art of it and will pay more. Others just care about the time and will pay as little as possible. Neither is wrong. Be a happier person, gosh!

yekanwest @paulguren You're missing the point completely, it's not what I value, it's what the value itself is. Like I said, quartz are very basic in terms of functionality and engineering, the actual value of a quartz watch is much less than that of an equal model that has a mechanical movement. I'm not saying quartz is bad, I'm saying a fashion watch with a quartz movement is not worth $500. You're basically justifying overcharging because it's "art', which is why we keep seeing this trend of overpriced fashion watches. People like you who continue to buy them are why the industry is moving in that direction.

andrew.arbiterofdarkness @timex But no I completely understand and respect y'all bringing watchmaking back to America. Wish Hamilton did that a while ago. I appreciate and respect your acceptance of the negative feedback and I love how y'all actually interact with your fan base. It means a lot to a collector of watches when the company takes the time to respond to their comments. All I'll say is reconsider the movement for future watches and maybe go back to a manual winder or an automatic. Heck if y'all made an in-house movement I'd pay through the nose for that. Especially if it's made here in the USA.

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