TIME Magazineのインスタグラム(time) - 6月21日 02時21分

At its core, @ドナルド・トランプ's campaign is a kind of a perpetual outrage machine. It uses algorithms—automated settings on Internet platforms like Google and Facebook—to place massive digital ad buys anytime #Trump creates a firestorm. The cycle is simple: Trump says something controversial or offensive; that drives a surge of search interest in the topic; and that gives his campaign an opening to serve up online ads. The ads encourage supporters to text the campaign, take single-question campaign-generated polls, and buy Trump hats, yard signs, beer coolers and WITCH HUNT decals from the campaign online store, all of which rakes in voter contact data. Never before has an incumbent President run a campaign this way. “It is a strategy built for the new partisan era,” says Princeton University presidential historian Julian Zelizer. “Candidates are always doing things to turn out their supporters. What has not been tested, at least in modern times, is a strategy in which all the rhetoric and all the policy is just tailored around the turnout crowd and there is no effort to go beyond it.” Read more at the link in bio. Photographs by @davidwilliamsphoto—@reduxpictures for TIME

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