The New Yorkerのインスタグラム(newyorkermag) - 6月21日 00時47分

The Brooklyn-based startup @overtime aims to become the predominant sports network for Generation Z—the post-millennials, the kids who’ve grown up with iPhones in their pockets. “In some ways, what we’re doing is creating a reality show around the next generation of superstars,” one of the company’s founders said. Tap the link in our bio to read more about how turning athletes into Internet personalities could change the future of sports media.

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