We Wore Whatさんのインスタグラム写真 - (We Wore WhatInstagram)「Closing one chapter and getting ready to open a new one this Fall. Second Skin Overalls aka SSO was my baby I started in 2016. I tapped into my savings to hire a product developer to make my dream collection of denim overalls and jumpsuits come to life. “Overalls are my second skin” was my tagline in 2013 - I saw a space in the market for a niche line of all-in-one pieces and set out to fill it. We focused on quality and fit, dropping 5 piece collections that would sell out day one each time. I’ve learned so much from building a brand on my own, no collaboration, no financial security. We fcked up, many times.. went through several factories both overseas and domestic, changed warehouses, went through four different product teams until I finally found the right fit. With the success of my swim and overalls, I’m excited to stay focused on products that I’m passionate about, and marry them under one roof. Thank you to my followers, customers, and friends for supporting this venture since the beginning. Stay tuned and follow @weworewhatshop for updates... 08.01」5月9日 23時51分 - weworewhat

We Wore Whatのインスタグラム(weworewhat) - 5月9日 23時51分


Closing one chapter and getting ready to open a new one this Fall. Second Skin Overalls aka SSO was my baby I started in 2016. I tapped into my savings to hire a product developer to make my dream collection of denim overalls and jumpsuits come to life. “Overalls are my second skin” was my tagline in 2013 - I saw a space in the market for a niche line of all-in-one pieces and set out to fill it. We focused on quality and fit, dropping 5 piece collections that would sell out day one each time. I’ve learned so much from building a brand on my own, no collaboration, no financial security. We fcked up, many times.. went through several factories both overseas and domestic, changed warehouses, went through four different product teams until I finally found the right fit. With the success of my swim and overalls, I’m excited to stay focused on products that I’m passionate about, and marry them under one roof. Thank you to my followers, customers, and friends for supporting this venture since the beginning. Stay tuned and follow @weworewhatshop for updates... 08.01


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