コスのインスタグラム(cosstores) - 4月15日 19時30分
The story of our new season is devoted to light — the starting point of all things. Discover Spring Summer 2019 in the first online-only edition of our magazine, coming later this week... #cosstores
[BIHAKUEN]UVシールド(UVShield)
ferguswonghan
@cosstores @sara.roeth sorry to jump in. I totally agree with Sara!!! I am also a former employee and I am even planning to re-join the company because of all the great things COS has been doing. And the COS magazine is surely one of them. I've collected every issues since 2012 and it's definitely a pity to see you are giving up on print. Sorry if this sounds rude but just because you wanna reach your customer across the globe doesn't mean print is no long worth it. It's the tangibility, the substantial feeling of page flipping, and the natural beauty of print that make a difference. I also believe it's a great medium for customer engagement and loyalty etc it makes a great coffee table mag. You may reduce the qty printed and use more recycled paper but you don't need to give it up entirely. Look at all those who still do print, Ikea, Loewe, Hypebeast.
sara.roeth
@cosstores that’s just too bad and a very nice way of saying- we’re not spending on print anymore. Such a pitty especially because it was one of the nicest outputs of cos. I’ve been collecting the publications almost since 2007 and was inspired by it in many ways. Sorry to find out that print is not worth the investment, especially because reaching a global online market doesn’t have to exclude the real-life experience. As a former employee I can confirm that the magazine was much loved and appreciated by workers and customers.
cosstores
Hi @sara.roeth this season our magazine has evolved into a digital-only format, which allows our customers across all markets to engage with the content in a more dynamic way.
ferguswonghan
@cosstores Don't say it's an evolvement. There is sth about print that could not be replaced by digital format. The physical contact matters!!!
cosstores
Hi @chevrolettem please keep an eye on our social channels and newsletter to be the first to know about our updates!
cosstores
Hi @rodaaaan our mid-season sale has now ended, both in store and online.
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