サマンサウィルスのインスタグラム(samanthawills) - 1月5日 05時30分

As mentioned yesterday, I will be sharing some memories over the next few days as we prepare to close the doors to @SamanthaWillsOfficial Jewellery on January 11th, rounding out our 15 year journey. ⠀
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I am currently working on writing a business memoir that tells the story of the publicly seen brand growth/success/failures, but paralleling it against what was going on in my personal life, that was not so publicly seen. ⠀
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As I went through some of the chapters I have managed to so far get down on paper, I pulled out a few about the jewellery brand as we prepare to say farewell. ⠀
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When I selected a few anecdotes that I thought I could summarize for this platform, I noticed that they fell into one of three categories. ⠀⠀
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MILESTONE // ⠀
an action or event marking a significant change or stage in development. ⠀
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OBSERVE (OBSERVATION) // ⠀
to notice or perceive (something) and register it as being significant. ⠀
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EFFECT //⠀ a change that is a result or consequence of an action or other cause. ⠀
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A MILESTONE is not necessarily a celebration, many of the brands milestones have come from the (my) biggest fu*k-ups. Fu*k-ups hurt, but they require you to reassess, surrender and force you to go back to WHY you started in the beginning. ⠀
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The power to OBSERVE (rather than jumping to respond or judge, be it by thought or words) is something I am actively currently focused on working on strengthening within myself. Throughout this reflection process I have observed some things over the journey of the brand I think significant and will share some on here. ⠀
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EFFECT; every thought and action has one, such is the universal law of cause and effect. I stood back and looked at the effect of a few things over the past 15 years of the brands journey. ⠀
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So lets kick off with a milestone of the worst collection I ever designed; my MILESTONE MISTAKE, and how my biggest mistake and nearly bankrupting the company was the foundation for our evolution and re-build. - SWx⠀
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SAMANTHAWILLS.COM | Closing 5pm AEDST, January 11th, 2019 @samanthawillsofficial

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