For a while now, Black Friday hasn’t sat well with me. We’ve always participated in Black Friday because, well, we never really questioned it, it’s just what you did in the retail world... But lately I’ve been feeling the ‘frenzy and hype’ behind Black Friday kind of flies in the face of our own values. Let me explain...?? In recent years the BF phenomenon has swept the globe, encouraging brands to produce stuff they know they’ll sell at discount, more and more stuff. But that’s not how Spell works, we only make what we think our customers want, and often even then we don’t make enough, and so our garments feel special - we value each garment and know the care and effort that goes into making each one. We’ve been considering our position when it comes to conscious consuming vs overconsumption. We’ve been educating ourselves as much as we possibly can, attending sustainability conferences, reading books (Yvon Chouinard = legend!), and as part of our learnings, we have decided not to take part in upcoming black Friday sales. We were planning to just fly under the radar, but we saw a post by @veja (a super inspiring and conscious brand) and we couldn’t have related more to their thoughts about BF, and so were inspired to speak about it with you guys. Our mission is to continually move to a more sustainable place as a business which means not partaking in frenzied discounting. It doesn’t mean we won’t ever discount, but there’s a time and a place. We know, a lot of people will still shop the sales, (there’ll be wonderful stuff available with brands we all love, after all!) and that’s fine! But we’ll sit this one out. We’ve loved dreaming up fun, festive things for you all at this time of year, finding creative ways to celebrate and add seasonal cheer, and this year will be no exception - we have some wonderful things planned that are joyfully aligned with our own values {keep an eye out for #Isleofspell ~ kind of 12 days but with a twist!,⚓️? as well as Giving Tuesday next week}. We hope this message is received in the spirit with which it is shared, with the view to being our best selves. And of course we want to hear what you guys think! Let us know! X Lizzy✨

spellさん(@spell)が投稿した動画 - 2018/11/22 09:41:27