スージー・ロウのインスタグラム(susiebubble) - 11月21日 23時44分

People are getting titillated over the latest and perhaps grandest of Dolce & Gabbana/ Stefano Gabbana mega gaffes resulting in a cancelled show in Shanghai (one that reportedly cost 200 million RMB), countless models and celebrities boycotting attendance either out of fear, fake outrage or both, and basically a monumental waste of resources, effort and money

The outrage here isn’t over the eyerollingly trite racism as displayed in the D&G promo videos depicting a model eating spaghetti with chopsticks. It’s so dumb I can’t even be bothered to expend energy on expressing anger towards it

But rather this is yet another example of a misguided diva creative director in the upper echelons of the industry throwing his weight around and vomiting over social media in a reckless manner that impacts on a billion dollar company with thousands of employees as well as umpteen parts of the industry that would have been flown into Shanghai for what was supposed to be a media/celebrity fuelled extravaganza

It makes a total mockery of an industry that is by and large full of hard working people that don’t grab headlines but are just making a living doing what they love
It gives fuel to people who already think fashion is full of laughable airs and graces, and contributes little to society at large

There are people of a certain generation in fashion that look down upon the moral finger wagging that they think is a malaise of our current times but back in the “good old days” of indulgent tantrums, it was also an industry largely talking amongst itself

The fashion world has grown exponentially in size and economic rewards and so is rightly under increased scrutiny. If you want a bigger slice of the profit pie, then buck up and listen to the people. Heed the social media outcry or face sinking to irrelevance

The fact of the matter is this won’t be the last in the line of botched up bad PR cover-ups (“hacked social media accounts” indeed) and neither is Stefano Gabbana the only tone deaf individual knocking around the upper ranks.
Question is when will the industry truly grow up and be AWAKE, instead of simply putting on a front of marketing-obtained wokeness

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