パブリックスクールのインスタグラム(publicschoolnyc) - 10月3日 23時11分

LO AND BEHOLD; A Case Study in Cultural Re-Appropriation.
Exhibit Opens from Oct 3 - Nov 1.
2 - 7 PM DAILY (closed on sunday)
3 HOWARD STREET.

The early 90’s was an era that brought about a seismic shift in music, style and culture that can still be felt today. One movement in particular — collecting brands like Polo Ralph Lauren and The North Face originated by a crew of Brooklyn teens known as the Lo-Lifes — had a tremendous impact on modern day streetwear & sneaker hysteria and ultimately Public School as a label.
Before there was hype, there was an even greater lure — owning something that wasn’t ever meant for you to own.

Polo, tennis, golf, skiing and other predominantly White Anglo-Saxon hobbies of sport and leisure were the furthest thing from the inner-city neighborhoods of Brownsville and Crown Heights. However the clothing’s original intent didn’t matter; it was the Lo-Life's co-opting of the dominant culture that subverted the dynamic of cultural appropriation.
By seizing patronage of a brand that was implicitly not intended for them, this Brooklyn crew not only reversed the traditional balance of power between the majority and minority but also showcased the influence that individuals and communities can have over brands. And as streetwear today continues to dominate the fashion headlines it seems as if things have come full circle.

Some of these pieces remain as grails for today’s hyper-aware streetwear historians but more importantly serve as reminders of a past when you had to be an active participant to fully engage in the culture. This a glance back into a time when we weren’t directly marketed to or included in the conversation but we still figured a way in to claim our place.

Listen to the soundtrack @youtubemusic (link in bio). #loandbehold

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