Vogueのインスタグラム(voguemagazine) - 7月25日 23時54分


What does it mean to go blonde? Will it land you a date—or a gig in the White House? For poet and artist Claudia Rankine and photographer John Lucas, tugging at the thread of the blonde phenomenon has been a roving mission over the last couple years. In grocery stores and airports, at Brooklyn’s Afropunk festival and the Republican National Convention in Cleveland, the couple have sidled up to fair-headed strangers, asking them questions and taking close-cropped photos of their hair. “Most people aren’t aware that only 2 percent of the world’s population is naturally blonde,” Lucas says. If rarity has long sparked interest and copycat artists—what began as a Northern European genetic mutation has been around for 11,000 years, with lightening remedies dating back millennia—what else underpins that societal value? Tap the link in our bio for the full story.


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