プレイボーイのインスタグラム(playboy) - 6月26日 09時58分

“Streetwear is the new status symbol,” says Luke Fracher, co-founder of Round Two, a popular contemporary fashion outlet in Los Angeles. From multi-night campouts to an incredible resale market, the culture surrounding popular merchandise ‘drops’ has exploded - and revolutionized the fashion industry in the process. Playboy examines how this unique fashion vertical is utilizing new media marketing - if it isn’t on Instagram did it really happen? - as well as the allure of scarcity to blur the lines between high fashion and streetwear. Photo: @evan.would

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