アナログクロージングのインスタグラム(burtonsnowboards) - 1月12日 02時06分


We’re in an age of enlightenment. ? As citizens and consumers, we're realizing that just because some things have been a certain way, doesn’t mean they need to stay that way. Our collective approach to solving the environmental crisis is no exception. Because our government doesn’t require businesses to behave with your best interest in mind, it’s up to you to pay attention to the values of the brands you love and how they treat sustainability. ?

As a society, we’re in the habit of calling a product “green” once it contains a single environmentally-friendly material. But what about the other five, 10, or 15 materials that product contains? Were they responsibly sourced? In the case of a snowboard, how was it processed and glued? How durable is it and what will happen at the end of its life? ?‍♂️?‍♀️

Life Cycle Assessment analyzes a product’s true environmental impact by looking at every single material and step throughout the course of its full life. Learn how we’re using LCA to reduce carbon emissions in hardgoods production by 20% in the next two years. ? Link in bio.


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