ニューヨーク・タイムズのインスタグラム(nytimes) - 10月27日 09時20分

Less than 2 decades ago, few people in the southwestern Chinese city of Chengdu had even heard of the term hip-hop — “xiha” in Chinese — let alone listened to it. In the late 1990s, when access to the internet and pirated videos became more widespread, locals began to discover the genre. Some stumbled upon the music through @NBA mixtapes; others through watching break-dance, or B-boy, videos. But in recent months, #hiphop — the music, the culture and the fashion — has stormed the Chinese mainstream. Fans are flocking to nightclubs and music festivals to see their favorite local rappers and DJs perform, and English terms like flow, freestyle and even diss have made their way into popular urban parlance. Perhaps nowhere is this more apparent than in #Chengdu, a sprawling metropolis of nearly 16 million that’s best known for its pandas and mouth-numbing spicy food. “One theme that really resonates here is money,” said Andre Alexander, also known as @harikiri, a British music producer and DJ based in Chengdu. For example, in a popular song by the @higherbrothers, the current breakout stars of the Chinese hip-hop, one rapper boasts: “My chains, my new gold watch / made in China.” @bdentonphoto took this photo of concertgoers dancing under lights at the PAC HouTou GO hip-hop festival in Chengdu last month. Visit the link in our profile to read more.

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