アンダーグラウンドのインスタグラム(resul80k2) - 8月13日 20時20分

MANCHESTER 1981
It might be a surprise to find this image on our Instagram so it might need to be explained. Back then Underground had just opened for business in the Northern City of England. Football, as it is today, was a big part of the culture of the city. At that time, it was also one of the many cities in the country where some of the football supporters combined their love of the team with a splash of branded footwear and clothing, music and a rivalry with supporters from other teams that often ended in a brawl or two. At the same time, the city was home to Punks, Post Punks, Goths and New Romantics and a Saturday night in the city centre would seem those groups sharing the spaces with the Football Casuals.
In the clubs at the time, Pips being an example, it was “situation normal “as the Casuals shared the sounds of Bowie with the New Romantics. Even the wedge haircut, so favoured by the Casuals, was just a cut and trim away from some of the hairstyles worn by the New Romantics. At the same time, there was a cross over between the Casuals and the Post Punks with their devotion to Manchester’s very own: Joy Division. The association between Football Casual and Manchester Music is one that continued to run through the last forty years via The Stone Roses, Happy Mondays and Oasis.
The Football Casuals were a central part of the sub cultural fabric of the city in the late seventies and through the eighties helping to define fashion and music. They were one of the predominant customers in our Manchester store. This is a time before the sports stores had thought about trainers as a fashion and independent stores were few and far between. Underground was on to it with an array of rare trainer imports alongside footwear that was “alternative “to anything that the bland stores on Market Street had to offer. British factories were producing for Underground, everything from Desert Boots and Corduroy shoes for the Casuals, Creepers for Punks and Blitz Boots for New Romantics and together with the rare trainers Underground became “alternative footwear central “. Clothing was added later and so it went forward.
Underground. Expect the unexpected

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