It is difficult to roam the streets of New York City on foot without encountering a larger-than-life advertisement against your will. Images of airbrushed models aimed at exploiting the desires and insecurities of passersby are as omnipresent as traffic lights, silently nudging women and men to believe that pesky voice in the back of their heads saying you are not enough. Beginning June 26, however, some of the billboards around NYC will swap out their traditional promotional materials for some freshly squeezed feminist art. The summer initiative, entitled “The Future is Female,” was organized by nonprofit organization SaveArtSpace, which frequently transforms advertising spaces into impromptu sites of public art. SaveArtSpace, co-founded by Justin Aversano and Travis Rix, is intended to transform the city of New York into an “urban gallery experience,” inspiring the next generation of young artists in the process. Through a string of exhibitions in New York, Los Angeles and Miami, Aversano and Rix are putting some pressure on the art world’s insular walls, inviting all citizens to taste challenging and engaging art as part of their daily lives and routines. And this particular NYC exhibition features a full roster of women artists. “We are buried in a consumption-focused society,” Marie Tomanova, one of five women who curated the program, told HuffPost in an email. “And my wish is to have more art than advertisements in public spaces, art that will elevate your soul, inspire you to dream and encourage you to think.” “When selecting works for ‘The Future Is Female’ I was looking for works with immediate power, celebrating ALL women,” she continued. “Women who are fierce, loving, brave and unstoppable, tough and sometimes fragile, daring, dreaming, creating, women who are vulnerable but always embracing, women who are powerful!” - Priscilla Frank for @huffpostarts // ?: Elise Peterson, “Grace Meets Matisse”; Sara Meadows, “GIRLS UNITE”; Monica Felix, Romace Tropical - “Ext. A Orillas De La Isla Mu”

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Huffington Postのインスタグラム(huffpost) - 7月28日 12時05分


It is difficult to roam the streets of New York City on foot without encountering a larger-than-life advertisement against your will. Images of airbrushed models aimed at exploiting the desires and insecurities of passersby are as omnipresent as traffic lights, silently nudging women and men to believe that pesky voice in the back of their heads saying you are not enough.
Beginning June 26, however, some of the billboards around NYC will swap out their traditional promotional materials for some freshly squeezed feminist art. The summer initiative, entitled “The Future is Female,” was organized by nonprofit organization SaveArtSpace, which frequently transforms advertising spaces into impromptu sites of public art.
SaveArtSpace, co-founded by Justin Aversano and Travis Rix, is intended to transform the city of New York into an “urban gallery experience,” inspiring the next generation of young artists in the process. Through a string of exhibitions in New York, Los Angeles and Miami, Aversano and Rix are putting some pressure on the art world’s insular walls, inviting all citizens to taste challenging and engaging art as part of their daily lives and routines.
And this particular NYC exhibition features a full roster of women artists. “We are buried in a consumption-focused society,” Marie Tomanova, one of five women who curated the program, told HuffPost in an email. “And my wish is to have more art than advertisements in public spaces, art that will elevate your soul, inspire you to dream and encourage you to think.” “When selecting works for ‘The Future Is Female’ I was looking for works with immediate power, celebrating ALL women,” she continued. “Women who are fierce, loving, brave and unstoppable, tough and sometimes fragile, daring, dreaming, creating, women who are vulnerable but always embracing, women who are powerful!” - Priscilla Frank for @huffpostarts // ?: Elise Peterson, “Grace Meets Matisse”; Sara Meadows, “GIRLS UNITE”; Monica Felix, Romace Tropical - “Ext. A Orillas De La Isla Mu”


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