On Buro 24/7 and System Global Partnership: In an era when media giants are acquiring the credibility of independent titles, Buro and System are consciously eschewing this David-and-Goliath approach in favour of a genuine partnership and shared vision with which to shape our future. This decision came very organically because our skillsets and ambitions are so complementary. Between Buro’s digital expertise and global presence within both established and emerging markets, and System’s editorial authority, there is clearly scope to build a nimble – and entirely independent – cross-media business in both editorial and commercial contexts. Ultimately, it’s a win-win situation. System founders Elizabeth von Guttman, Alexia Niedzielski, Jonathan Wingfield and Thomas Lenthal: “As an independent magazine with a love of original storytelling, we’re proud to have always punched above our weight; pulling off the kind of coups, exclusives and happy accidents that publishing giants pay considerable sums for. To be partnering with our friends at Buro 24/7 means this storytelling will now be told through interactive digital experiences, short films, native branded content, 10,000-word designer interviews, podcasts, social-media posts… – and shared with an existing global audience of millions that’s increasingly seeking original content, lively ideas and strong opinion. It feels like our black-and-white world is turning technicolour.” @buro247ru @systemmagazine

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ミロスラヴァ・デュマのインスタグラム(miraduma) - 7月5日 22時36分


On Buro 24/7 and System Global Partnership:
In an era when media giants are acquiring the credibility of independent titles, Buro and System are consciously eschewing this David-and-Goliath approach in favour of a genuine partnership and shared vision with which to shape our future. This decision came very organically because our skillsets and ambitions are so complementary. Between Buro’s digital expertise and global presence within both established and emerging markets, and System’s editorial authority, there is clearly scope to build a nimble – and entirely independent – cross-media business in both editorial and commercial contexts. Ultimately, it’s a win-win situation.
System founders Elizabeth von Guttman, Alexia Niedzielski, Jonathan Wingfield and Thomas Lenthal: “As an independent magazine with a love of original storytelling, we’re proud to have always punched above our weight; pulling off the kind of coups, exclusives and happy accidents that publishing giants pay considerable sums for. To be partnering with our friends at Buro 24/7 means this storytelling will now be told through interactive digital experiences, short films, native branded content, 10,000-word designer interviews, podcasts, social-media posts… – and shared with an existing global audience of millions that’s increasingly seeking original content, lively ideas and strong opinion. It feels like our black-and-white world is turning technicolour.” @buro247ru @systemmagazine


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