AnOther Magazineのインスタグラム(anothermagazine) - 11月16日 03時19分

The intersection of fashion and technology is often plagued by slightly clunky permutations: strangely shaped handbags that will charge your mobile phone, or T-shirts that change colour in accordance with your body temperature; essentially, it can all feel a little 1995. Rarely does something arrive on the market that is as simultaneously practical, modern and elegant as the Apple Watch @エルメス. With face designs and leather straps inspired by the Hermès archives alongside the technology of the Apple Watch Series 2, it is clearly the harmonious unison of two design powerhouses – and it is simply magnetic. "I think most people would struggle to say why they like this object over that object," explains Jony Ive, Apple's chief design officer, "but I think that people can sense care, in the same way that they can sense carelessness." Such a design philosophy directly resonates with that of Hermès, who have built their brand on unparalleled craftsmanship and finesse in execution: "what gives value and presence to an object is the amount of real care that you put into that process. That is what luxury is today," says Pierre-Alexis Dumas, artistic director of Hermès. Thus, the two men – and their respective labels – make for ideal partners. As Dumas says, "Call it neo-design, call it neo-luxury; it's about being extremely ethical, extremely relevant and always searching for that form of harmony." ?by @thu_thuy_pham, photographic editor @hols_hay, ✍?️ by @oliviajsinger.

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