Iconosquareのインスタグラム(iconosquare) - 3月9日 01時04分

An Instagram account that runs like clockwork: it's time for our brand interview with @voidwatches ! ⌚️ Big thanks to David Ericsson, founder and designer @voidwatches for speaking to us!

Read the full interview on our blog: http://bit.ly/itw-VOID

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A few key statistics:

Average posting frequency: 2 media/week
Followers: 13.9k
Engagement rate: 1.63%
Posts on hashtag: 2k

Q: @voidwatches posted its first Instagram picture on the 10th September 2013. What were your motivations back then? Why did you choose to join Instagram?

A: I wish I could say we had a great vision at that time but it was just out of curiosity, that’s how most things start at VOID Watches.

Q: How relevant is Instagram for brand like yours? What benefits has Instagram brought you?

A: I use it as my own mood board and it actually helps me to visualize the direction I want to take the brand. It also helps us to reach like minded people who share our aesthetics.

Q: How many likes/comments do you aim to obtain on any given post?

A: We don’t have a goal, we post images that inspire us and hope they inspire others too. That being said it’s quite interesting to see what people like.

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