ソニアリキエルのインスタグラム(soniarykiel) - 11月24日 21時05分

Sonia Rykiel opens a new blushing boutique, in all-out red.

The boutique takes on the new Sonia Rykiel store-concept. With walls and ceiling lacquered red, an André designed carpet, and the free-play of mirrors, the boutique expands on the codes that were elaborated for the Boulevard Saint-Germain flagship store. Books are of course present and correct, but far from filling shelves, they are instead stacked in piles beneath the rails, serving as podiums.
The new space will welcome the Christmas collection produced in collaboration with André.
The boutique leads with knitwear – the house’s historic strong-suit – offering a selection of ready-to-wear pieces and accessories in the noble material. And men aren’t entirely forgotten either, with a selection of sweaters in cashmere and wool, emblazoned with the maison’s iconic stripes; occasionally shot with sequins for evenings. With no cause for jealousy, these sweaters will also be available for women.

Sonia Rykiel
37 Rue de Poitou
+33 1 84 83 03 30
Opening hours: Tuesday to Sunday from 11AM to 7PM #Popup #Marais #Paris #SoniaRykielAndr #Christmas2015 #Knit #Knitwear

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