マリオン・コティヤールのインスタグラム(marioncotillard) - 7月2日 04時48分

@LEGO group announced The Lego Sustainable Materials Centre
The toy company announced that it plans to invest 1 billion Danish Krone (or about $150 million) over the next 15 years in a program to develop new “sustainable” materials which will eventually replace the plastic currently used to make its iconic building blocks. Lego also plans to make its packaging more environmentally-friendly. LEGO Group owner Kjeld Kirk Kristiansen comments on the announcement:
“Our mission is to inspire and develop the builders of tomorrow. We believe that our main contribution to this is through the creative play experiences we provide to children. The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit. It is certainly in line with the mission of the LEGO Group and in line with the motto of my grandfather and founder of the LEGO Group, Ole Kirk Kristiansen: Only the best is good enough”. Jørgen Vig Knudstorp, CEO and President of the LEGO Group, says: “This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials. We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.” #lego #sustainable #futuregeneration #evolution #awesome

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