HYPEBEASTさんのインスタグラム写真 - (HYPEBEASTInstagram)「@hypebeaststyle: Shot within 10-12 Avenue George V, the Demna-led label’s Paris birthplace, @balenciaga’s Winter 2023 campaign looks to mark the beginning of a new era for the Paris-based fashion house.⁠ ⁠ The brand is returning to the famous address, where Cristóbal Balenciaga opened the French Couture House in 1937, and transforming the space into its Couture and creative headquarters. The sartorial imagery, shot by fashion photographer Tyler Mitchell, captures the forthcoming collection inside the historic locale as it undergoes renovation, ahead of the brand’s move.⁠ ⁠ As Balenciaga looks to leave its defamingly-controversial campaigns in its bygone days, this latest delivery sees the Brooklyn-based photographer embrace “themes of the past within fictionalized moments of the imagined future.” It’s a visual representation of the brand’s rebuilding, offering a peek inside its homecoming.⁠ ⁠ See the campaign above, and learn more about Balenciaga's move at the link in bio.⁠ Photo: Balenciaga」7月23日 10時58分 - hypebeast

HYPEBEASTのインスタグラム(hypebeast) - 7月23日 10時58分


@hypebeaststyle: Shot within 10-12 Avenue George V, the Demna-led label’s Paris birthplace, @Balenciaga’s Winter 2023 campaign looks to mark the beginning of a new era for the Paris-based fashion house.⁠

The brand is returning to the famous address, where Cristóbal Balenciaga opened the French Couture House in 1937, and transforming the space into its Couture and creative headquarters. The sartorial imagery, shot by fashion photographer Tyler Mitchell, captures the forthcoming collection inside the historic locale as it undergoes renovation, ahead of the brand’s move.⁠

As Balenciaga looks to leave its defamingly-controversial campaigns in its bygone days, this latest delivery sees the Brooklyn-based photographer embrace “themes of the past within fictionalized moments of the imagined future.” It’s a visual representation of the brand’s rebuilding, offering a peek inside its homecoming.⁠

See the campaign above, and learn more about Balenciaga's move at the link in bio.⁠
Photo: Balenciaga


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